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…What are the key issues for brand owners that arise from the slide into genericide? When launching a new brand, it is a marketer’s dream to have that brand name…
…today announced their commitment to supporting Ad Net Zero in Australia – a global initiative to drive advertising’s response to the climate crisis. Ad Net Zero was launched in the…
…live or streaming tickets now. [Sources] https://www.adnews.com.au/news/advertising-professionals-tackle-adland-s-diversity-problem https://www.adnews.com.au/news/mfa-launches-diversity-equity-and-inclusion-advisory-council https://www.adnews.com.au/opinion/diversity-equity-and-inclusion-getting-into-the-industry-with-a-disability-was-nerve-wracking https://www.adnews.com.au/news/independent-media-agencies-launch-a-diversity-council https://www.reset.aana.com.au/ https://events.humanitix.com/aana-presents-reset-live-2022/tickets?_ga=2.201679319.756361411.1652321465-856996034.1645849704 https://www.kmart.com.au/product/baby-charlie-with-down-syndrome-assorted-42898900/?selectedSwatch=&size= https://thewest.com.au/lifestyle/shopping/kmart-scores-huge-praise-for-choice-model-with-down-syndrome-ng-b88640089z https://www.abc.net.au/news/2022-03-19/advertising-industry-vows-to-improve-disability-representation/100900712 https://aana.com.au/all-events/elevate/ https://campaignbrief.com/australian-campaigns-of-the-decade%E2%80%88anz-bank-gaytms-2014-via-whybintbwa-melbourne/ https://www.trulydeeply.com.au/2018/01/anz-banks-masterstroke-differentiated-brand-strategy/ https://news.anz.com/posts/2022/03/anz-news-dylan-alcott-shayne-elliott-purpose-retirement https://www.kantar.com/inspiration/brands/inclusion-and-diversity-how-to-meet-great-expectations https://probonoaustralia.com.au/news/2017/01/australian-retailers-applauded-inclusive-advertising/ https://carlyfindlay.com.au/2016/09/08/robyn-lambird-and-madeline-stuart-aussie-models-with-disabilities-rocking-the-fashion-world/#:~:text=About%20me-,Robyn%20Lambird%20and%20Madeline%20Stuart%20%E2%80%93%20Aussie%20models,disabilities%20rocking%20the%20fashion%20world.&text=It’s%20an%20exciting%20week%20for,in%20New%20York%20Fashion%20Week. https://www.9news.com.au/national/children-with-disabilities-featured-in-kmart-australia-s-new-catalogue/056e5ce2-4801-4ee8-b308-86c441a26a3b https://mumsgrapevine.com.au/2020/09/kmart-inclusive-dolls/ https://www.dailymail.co.uk/femail/article-10462381/Viral-TikTok-clip-sees-thousands-jump-defend-Kmart-range-dolls-Syndrome.html https://themighty.com/2020/09/australian-kmart-dolls-disability/ https://7news.com.au/lifestyle/kmart-praised-over-new-range-of-dolls-with-disabilities-c-1317213…
…using a brand or product but with no involvement from the advertiser marketer; • UGC featuring hashtags that may relate to a brand or brand campaign from platforms such as…
…deafening. This is having a flow on effect with politicians and regulators around the world taking action to stop greenwashing, introduce standardised measurements of environmental impact and force brands to…
…zero – marketers can be a force for good to get us to net zero. Sustainable behaviours – marketers can nudge people to more sustainable consumer behaviour. Diversity, equity and…
…arises from a variety of policy considerations to encourage transparency within the food and beverage industries, to assist consumers in making healthier choices, and also to build consumer trust in…
…under a rock for the past year. As an industry, we’ve never been more aware of how hard it is to get people’s attention and how difficult it is to…
…Government’s response to relevant recommendations. AANA also contributes to other industry code reviews. MARCH 2024 AANA Submission to DOH Feasibility Study JANUARY 2024 AANA Supplementary Submission to Senate Committee Inquiry…