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…stay informed of the market’s activities and don’t allow your brand to slip into descriptive use by third parties; Actively correct any incorrect definitions in reference sources such as Wikipedia…
…a guide to interpretation to assist advertisers, their agencies and the community. The interpretations in this Practice Note reflect the AANA’s intent in relation to the Code and may be…
…from using deceptive design techniques (so-called ‘dark patterns’) to manipulate users into making certain choices. The European Commission will provide further information as to which practices would be banned. Ensuring…
…a further four are employed in industries and sectors that provide inputs to advertising through the supply chain. Direct advertising employment has increased by almost 30,000 since previous research in…
…approximately AU$17.3 billion in spend to drive AU$40 billion to the Australian economy and employing over 200,000 people. This Alliance seeks to unite the collective impact of this investment together…
…responsible advertising to continue. The question needs to be asked, what harm does relevant advertising cause to the consumer? To inform its submission to the Government’s response, the AANA engaged…
…input into this process and participate and engage closely in the development of the ACCC’s proposed investigations into the advertising supply chain. The Final report is available here: https://www.accc.gov.au/focus-areas/inquiries/digital-platforms-inquiry/final-report….
…our industry has been doing for 50 years now feels remote and inauthentic. It’s time to invert the model and create marketing that lives in the culture of emergent media….
…typically buy, to a new product from a purpose-driven company. This jumps to 91% for millennials.” Beto said; “Customers are pressuring brands to do something, to be more committed. The…