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…In his new book “Advertising and Media; Everything you wanted to know but were too afraid to ask.”, Ben Shepherd demystifies today’s advertising & media industry. He provides a jargon…
…drive all platforms to develop a consistent plan to address the steps above in the coming weeks. And to then hold them to account in delivering those actions within the…
Appocalypse now: How Apple’s iOS tracking cull hits data governance, tech stacks, targeting and the $200bn mobile ad market. From Mi3 this week: In September, Apple will release its iOS…
…seeing a lot of our marketing talent go into other areas of the business. So marketers are going into product, they’re going into the digital channels and I think that’s…
…millennials. We’re working in Spain on how online reputation translates to offline behaviour. We’re looking at the UK to see how financial services businesses have been able to completely re-platform…
…we are now facing into: Sales revenue, as a metric, is the ultimate influence on the business’s confidence to invest in marketing during a crisis. A collapse in sales will…
…unhealthily thin. Without further imagery, her frame could not be considered to be contrary to Prevailing Community Standards on health and safety in relation to body weight. The Panel then…
Getting personal: ‘Can’t wait to get back to office’ – Mi3’s Executive Editor, Paul McIntyre, discuss with emerging agency leaders and senior execs on emotional stress, mental health pressures, workplace…
…value proposition so that it remains current and relevant to your needs and in doing so, help expand the AANA’s representation across the industry into new categories and market segments….