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…platforms and consumers…Consumers are not generally aware of the extent of data that is collected nor how it is collected, used and shared by digital platforms. This is influenced by…
Creel Price, Serial Entrepreneur, gives his Keynote Address, “The Enemies of Innovation” at the 2013 Connect Conference, held by the Australian Association of National Advertisers. CONNECT was the AANA Conference…
…For example, advertisers should use care not to imply a product or service is more socially acceptable overall by implying another non-environmental attribute/detriment is of lesser importance. Also refer to…
…advertising and marketing to children Children’s Advertising Code This Code has been adopted by the AANA as part of advertising and marketing self-regulation. The object of this Code is to…
…clear that they intend these voluntary tools to be used by companies to substantiate any green claims they make and is encouraging industry associations to promote the use of these…
…Forest Carbon to fund woodland restoration in the UK to offset the 254 tonnes of CO2 generated by this year’s GMW. This year GMW is a zero waste event for…
…to introduce rules for online platforms to tackle illegal content and promote online advertising transparency. Neither proposal is likely to succeed in its current form, however it’s clear that US…
…in their excess share of voice (ESOV), enabling them to gain a share of the market in the long term. Sustained investment is cheaper and more efficient, too, as less…
…and national revenues above a certain threshold. In Australia, the government is in the throes of applying a world-first mandatory code of conduct, to force Facebook and Google to pay…