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…biggest companies with multiple product portfolio’s is figuring out how to align them to a centralised purpose. However, according to Aziz in a recent Forbes article “there are great benefits…
…of digital media necessitates the use of Ad Tech services in some form. The mix of services required for each campaign differs depending on the specific requirements and objectives of…
…part of advertising and marketing self-regulation. The object of this Code is to ensure that advertisers and marketers maintain a high sense of social responsibility in advertising and marketing food…
…years’ experience. Register Now Creating tomorrow’s marketing leaders Learn how to take a brand from good to great. This program is for ambitious marketers who have up to 5 years…
…of platforms, that has sufficient reach for its single login to become a useful identifier. The ID is only available to be used within the platform. What steps should…
…that audience. Sentiment is also declining towards advertising of social issues. Overall, social issues are considered not to be talked about as much as they deserve. There is a belief…
…free-to-air TV experiencing unprecedented audience declines this year to date. The launch and rapid growth of streaming video-on-demand services such as Netflix has contributed to this trend, with an estimated…
…entities would need to ensure the impact on an individual’s privacy is proportionate to the benefit. Advertiser input to the cost-benefit analysis process is crucial to ensure the government appreciates…
…and cannabis use is generally viewed as contravening overall prevailing community standards. The Panel considered that the ad contains a clear suggestion of recreational drug use through the use of…