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…2014, and was designed to disrupt the thinking and confront the everyday challenges faced by marketers leading into the year ahead. View photos and read more about RESET. https://www.youtube.com/watch?v=zKwZwxm3xto …
…2014, and was designed to disrupt the thinking and confront the everyday challenges faced by marketers leading into the year ahead. View photos and read more about RESET. https://www.youtube.com/watch?v=DxLpWfZZMjQ …
…the new book “Brandsplaining: why marketing is still sexist and how to fix it” published this June by Penguin. https://amzn.to/3e9a4Tu They are also the founders and directors of the research…
…2014, and was designed to disrupt the thinking and confront the everyday challenges faced by marketers leading into the year ahead. View photos and read more about RESET. https://www.youtube.com/watch?v=-lexQRUNmpY …
…Act) (ACL). Complaints are made to the Ad Standards Industry Jury: www.adstandards.com.au/process/claimsboardprocess 1.2 Advertising shall not be misleading or deceptive or be likely to mislead or deceive. Section 1.2 reflects…
…worldwide, representing roughly 90% of global marketing communications spend, almost US$ 900 billion annually. Click here to view theWFA’s Economic Contribution of Advertising in Europe reportand via the website www.valueofadvertising.org….
…consumers across 8 countries found that when consumers think a brand has a strong sense of purpose they are: 4 times more likely to buy from them (trial) 1 times…
…that many consumers are being sold add-on insurance products that are expensive and provide poor value. Many consumers find sales processes confusing and some can feel pressured to buy products…
…Average Consumer might interpret as a Health Claim or Nutrition Content Claim must be supportable by appropriate scientific evidence meeting the requirements of the Australian Food Standards Code. This provision…