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…back with a renewed focus on pushing marketing forward. They spent time with Sir Martin Sorrell, McKinsey & Company, John Lewis, supermarket Sainsbury’s, banks Santander and HSBC and Ogilvy’s Rory…
…make data-driven decisions and create more effective marketing campaigns. Personalisation: AI can help marketers create personalized experiences for customers by analysing their behaviour and preferences, allowing for more targeted and…
…campaigns including the 2012 London Olympic Games Bid and Canon. By 2014 he curated his first solo art exhibition ‘Nomads’ comprising of photography, painting and animation at renowned London gallery,…
…become an important forum for marketing leaders from the world’s biggest and most successful brands to discuss the major challenges and opportunities being created in a dynamic market. This year…
…suite of changes that are aimed at stopping hidden advertising on the platform. Instagram Announces Global Change for Advertising Disclosure Following investigations last year by the UK’s Competition and Markets…
…claims and consumer trust Sustainability and brand reputation This interactive session was recorded on Tuesday 13 December. For further information regarding the report, please contact Nielsen’s Account Manager: dee.vicidomini@nielsen.com Andrew…
…industry and provide detailed evidence about the self-regulatory system and benefits to consumers. As part of this process, AANA often presents oral evidence to relevant committees and seeks to influence…
…customers and consumers to drive business growth. How to structure and how to organise. To tackle this issue, on Wednesday 22 April, 2015 the AANA and Millward Brown Vermeer hosted…
…of the digital advertising ecosystem (and dispel common misunderstandings) Encourage shared responsibility: ensuring advertisers, agencies, publishers and digital platforms have shared insights and responsibilities for digital spends and outcomes Enable…