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…constant adaptation to what I required now to deliver for the business and to deliver for customers.” Ramsdale sat down with MEC Global’s chief strategy officer, James Hier, for episode…
…as they prepare for the coming year. Driving customer centric growth is on every marketer’s plan for 2016.” Registration for RESET is now open to members and non-members at https://aana.com.au/reset/….
…for the marketing investment. We will sign up to an overall sales target for the year and the reason we can do that is through the power of data and…
AANA MEMBERS HEAD TO UK FOR MARKETER EXCHANGE Next month the AANA will host its inaugural ‘Marketer Exchange’ to the UK. A group of senior marketers will travel to…
AANA RELEASES GUIDELINES FOR ACHIEVING MEDIA TRANSPARENCY The AANA today released two documents, the AANA Media Contract Template and the AANA Media Contract Guidance Notes to help advertisers obtain…
…direction. Community sentiment towards sexualisation in advertising is magnified when used overtly and for reasons unrelated to product. Many disagree on a moral ground, a general feeling, that it’s inappropriate…
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Influencer marketing – cowgirls, cowboys, brands, agencies prepare for regulatory scrutiny From Mi3 this week: In a bid to avoid fines of up to 10 per cent of turnover and…
…Sales AUNZ “Twitch is proud to become a member of the Australian Association of National Advertisers. For the first time in seven years, the AANA looked for a streaming sponsor…