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…does not necessarily mean that there are reasonable grounds for the belief. Environmental claims should not lead the consumer to conclude a business has voluntarily adopted an environmental practice if…
…businesses, for sparking ideas, for making connections and for making the advertising industry better. The AANA’s landmark event, RESET, will be held at The Australian Turf Club and live-streamed on…
Monday, 1 November 2021 New Food Advertising Code strengthen protections for children From today, strict new rules apply to all food and beverage advertisements in Australia reducing the opportunity for…
…with Bernard Salt stating that “this is the rise of ethical customers; these are customers that won’t just look at the price. They’ll look at the price and where it…
…was no evidence that advertising drives higher consumption of alcohol. While that may undermine the broader case for advertising, he pointed out that alcohol consumption in Australia is in decline….
…approach to for truthful and not misleading food labelling. The consultation is available online until 28 February 2017. Where to from here? The examples above highlight that it is not…
The AANA Code of Ethics allows consumers to complain to the ASB about advertising content, but did you know it also allows for brands to complain about their competitors’ advertising…
…competition for media leads to media deflation. Investor brands can buy more for less, reinforce existing memory structures, and drive sales during the recession. And once it’s over, they’re in…
(2 min. read) – Research from an Australia 2020 report found that 48 per cent of Australians rely on online news or social media as their main source of news,…