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…and development problem. In response the AANA has now added marketing capabilities as the fourth pillar in our member proposition and we’re launching our AANA Brand Masters Program (BMP) in…
AANA WELCOMES NEW BOARD MEMBERS 2013 MEDIA RELEASE For Immediate Release AANA WELCOMES NEW BOARD MEMBERS The AANA has today announced the appointment of three new Directors to the…
AANA WELCOMES NEW BOARD MEMBERS MEDIA RELEASE For Immediate Release AANA WELCOMES NEW BOARD MEMBERS Click here to read more….
In further recognition of the prevalence of adblocking, the term “ad blocker” made it to the shortlist for the Oxford Dictionaries 2015 Word of the Year, but was trumped by…
The experiences of communications and marketing leaders reviewed in this report by Ebiquity show that marketing and communications functions must commit to a clear and consistent set of principles for…
…or an organisation. They are accessible on social media sites, companies’ own websites and as downloadable content or apps on mobile devices. This Policy Brief, by Dr Haiming Hang (University…
Charles Vallance Founding Partner, VCCP, UK Charles graduated from Nottingham University in 1986 with a first class degree in English Literature. He began his advertising apprenticeship at Burkitt’s (1987-1989), working…
…and best practice papers together with their national advertiser associations (like the AANA) to benefit multi-national advertisers in the WFA membership. Our thanks to the WFA for sharing this resource….
Colin Currie, Managing Director for Adidas Group, Greater China, speaks to marketers at the 2014 Global Marketer Conference about the China Challenge, and the importance of China’s rise within the…