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…personal information the brand holds. The UK and some US states already have express notification requirements. This will require a timely assessment of whether a data breach has occurred and…
…pester power season, whether it’s asking for something over and over again or leaving a magazine open with strategic sticky notes. It’s important to remember that advertising and marketing directed…
…make data-driven decisions and create more effective marketing campaigns. Personalisation: AI can help marketers create personalized experiences for customers by analysing their behaviour and preferences, allowing for more targeted and…
17 August 2023 – Media release AANA strengthens Children’s Advertising Code The Australian Association of National Advertisers (AANA) today announced strong new rules for advertising to children. The new Children’s…
Facebook, Twitter and Instagram massively over-rated by marketers, says Prof. Mark Ritson Marketing executives are so afraid to appear out-of-touch that it has become “career-threatening” to suggest they would…
What marketers can do today. While new solutions are emerging to allow advertisers to track their ad tech supply chain, it still lacks transparency for both advertiser and publisher. Transparency…
…and end all. Rowe believes that while many bosses still focus on a brand’s share of voice as a measured success in marketing, the measure is “no longer relevant”. “We…
…and John Maclean OAM, Paralympian and Chairman of the John Maclean Foundation, who will share his life story, having become a paraplegic from a near fatal accident while training. John…
…World Economic Forum. He is also Chairman of Woolworths Limited Corporate Responsibility Panel, and serves on a number of Boards and Committees. Back to 2014 AANA AGM and Christmas Drinks….