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…October 2014 in Sydney. Jean-Marie introduced the concept of ‘disruption’ to the advertising world. He is the author of five books on advertising and marketing, including the global breakthrough business…
…Ratings Council (MRC) plays a critical role in setting digital standards and issuing accreditations – a key way to address several of the issues represented in the WFA Media Charter….
…connectedness and engagement, offering people not just a product to buy, but an idea to buy into has never been more important. Marc Mathieu, SVP Global Marketing at Unilever, will…
…a guide to interpretation to assist advertisers, their agencies and the community. The interpretations in this Practice Note reflect the AANA’s intent in relation to the Code and may be…
(2 min. read) – Half of Aussie Marketers waiting for better times before committing budget and shift to online set to accelerate. New research – Oz advertising spend intention for…
(3 min. read) – The marketer’s Holy Grail of media audience measurement, a de-duplicated measure of reach & frequency applicable across all media channels took a major step forward this…
On Monday the UK government released its strategy to lower obesity rates in the country. The strategy includes a ban on TV and online adverts for food high in fat,…
…(a) shall be able to be substantiated and verifiable. Supporting information shall include sufficient detail to allow evaluation of a claim; Advertisers and marketers should have a reasonable basis for…
…sexual images in outdoor advertising or shop front windows or where the image is not relevant to the product or service being advertised – an overview of what is and…