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…But here’s the good news. Avoiding this risk is simple. The AANA offers two tips any advertiser can decide to follow; firstly read up on and follow The Australian Influencer…
…principles for trustworthy environmental and sustainable claims, as contained in the final guidance; and Key takeaways of the final guidance, as well as the ACCC’s approach to enforcement action. …
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…see purpose and brand growth as mutually exclusive. They are actually inextricably linked. The key issue is how much of your budget do you put behind purpose-based perception-changing activity and…
…lot more content in an agile, constant “test and learn” mode. She also shines a light on how draftLine has helped to breakdown the silo’s of their media and content…
…AANA members have exclusive access to free advice and tailored training anytime. Complaints about advertising that raise issues under the Children’s Advertising Code are handled by Ad Standards and are…
17 August 2023 – Media release AANA strengthens Children’s Advertising Code The Australian Association of National Advertisers (AANA) today announced strong new rules for advertising to children. The new Children’s…
…AANA team were joined by members to celebrate our 90th year together with a holiday drink and canapés. Special thanks again to AANA Chair, Matt Tapper, and Lion for hosting…
…of Marketing and an expert on Branding, Mark Ritson. The second lecture of these provocative and challenging series was held in Melbourne on July 19th. They focused on fundamental aspects…