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…brand strategy, market research, segmentation, CRM and brand extension. Mark was only here to speak to The Marketing Academy cohort and we were privileged to be able to share the…
AANA ANNOUNCES INDUSTRY EVENT TO HELP ADVERTISERS ACHIEVE TRANSPARENCY AND EFFECTIVENESS The AANA today announced an event to build on its commitment to provide capability development to advertisers that…
MEGAN CLARKEN ANNOUNCED AS FINAL SPEAKER FOR RESET 2018 MEGAN CLARKEN, GLOBAL PRESIDENT – WATCH, NIELSEN (USA) ANNOUNCED AS FINAL SPEAKER FOR RESET 2018 Media Release For Immediate Release…
AANA ANNOUNCES CATHY NOVELLI AND TIM WILLIAMS FOR RESET 2018 The AANA (Australian Association of National Advertisers) announced today a further two international speakers for its 2018 RESET conference….
FIRST SPEAKERS ANNOUNCED FOR RESET 2017 The AANA (Australian Association of National Advertisers) today announced the first two speakers for its 2017 RESET conference. Shadi Halliwell, Group Creative &…
Mi3’s Executive Editor, Paul McIntyre, discusses how Lisa Ronson is putting “trusted media” to the test for Coles messaging, designed to help calm an unsettled public. Lisa Ronson’s research and…
In April, we were treated to a special dinner and conversation with marketing powerhouse Ukonwa Ojo who has had a phenomenal career in marketing. Three Questions With… Ukonwa Ojo AANA…
…since November 2012, having also served as Acting Chair since February of that year. Read the press release here. Our thanks to Lion and Matt Tapper for hosting us again….
…Australia Sarah is the General Manager of Brand, Campaigns & Media at Tourism Australia. Her team leads the paid storytelling of Australia. We got chatting about celebrating success, saying yes…