The consumer-packaged goods (CPG) industry is in an innovation crisis, with fresh ideas at a historic low. Mintel’s analysis reveals that only 35% of CPG launches in 2024 were new products, the lowest since they started tracking in 1996. Most releases have been...
WFA’s Global Alliance for Responsible Media (GARM) and Ad Net Zero recently released at Cannes Lions Festival of Creativity the first iteration of the Global Media Sustainability Framework. What is it? A series of voluntary industry standards that will allow more...
Cannes 2023: Old-School basics. New-School tech. The south of France served up a heady mix of sun, yachts and inspiring ideas at this year’s Cannes Lions Festival of Creativity. Not surprisingly, AI was the topic on everyone’s lips this year. According to the...
Sustainability is a major global issue. Back in 2021, Sir David Attenborough joined the UK Prime Minister at the UN Security Council telling its 15 members that it is too late to avoid climate change. Marketing for a Better World: How to Effectively Communicate Your...
🔒 | Download the World Federation of Advertiser’s The Future of Data Driven Marketing Report to get the advertisers’ perspective Confused about what the end of cookies & tracking means for digital marketing? Download the World Federation of Advertiser’s The...
Global experts detail how marketing practices will evolve over the next decade. What does this mean for your personal development? What will advertising look like in 2030? Global experts detail how marketing practices will evolve over the next decade. What does this...
Digital’s share is creeping up on TV as media dollars continue to shift. Australia cut media spend deeper than any other Anglo market. Why? Digital’s share is creeping up on TV as media dollars continue to shift. Read the Complementary Anglo Markets report from...
The AANA & PwC, Strategic Partner to the AANA are very pleased to share PwC’s Australian Entertainment & Media Outlook 2020 – 2024 published last week. PwC Australian Entertainment & Media Outlook report 2020 – 2024 The AANA & PwC, Strategic Partner to...
In September 2014, the World Federation of Advertisers created their Guide to Programmatic Media - what every advertiser should know about media markets. Click here to view the WFA Guide to Programmatic Media. This document provides guidance on how Advertisers can get...
From time to time, the World Federation of Advertisers (WFA) creates guidelines and best practice papers together with their national advertiser associations (like the AANA) to benefit multi-national advertisers in the WFA membership. Two such papers were recently...
ACCC’S FINAL REPORT ON DIGITAL PLATFORMS Media Statement For Immediate Distribution Click here to read more.
AANA STATEMENT RE ANA MEDIA TRANSPARENCY REPORT The report out of the US highlights again a challenge the Australian advertising and media buying industries have been tackling for some time, namely getting greater transparency in relation to practices around...