Global AI Regulatory Heatmap Since 2023, governments worldwide have introduced new AI rules, increasingly converging around transparency, accountability and safeguards for higher-risk uses. For marketers, this means growing obligations to label AI-generated...
AANA Releases its 2025 Member Value Report: A Year of Growth, Connection and Industry Leadership The Australian Association of National Advertisers (AANA) today released its 2025 Member Value Report, showcasing a year defined by connection, collaboration,...
Member Guide: Getting the Mix Right Brand or Performance? Is that really the question? Have we got it wrong we when talk about brand marketing vs performance marketing? Isn’t it time we reframe the thinking in marketing about creating brand demand for performance...
Navigating food and beverage choices in Australia New research conducted by Nielsen and commissioned by AANA offers fresh insights into the factors shaping Australians’ food choices - and provides clear guidance on how health advocates and government can develop more...
The consumer-packaged goods (CPG) industry is in an innovation crisis, with fresh ideas at a historic low. Mintel’s analysis reveals that only 35% of CPG launches in 2024 were new products, the lowest since they started tracking in 1996. Most releases have been...
EVENT RECORDINGREGULATORY WEBINARAustralians attitudes to advertising - new research from Ad StandardsWatch the recording of an exclusive deep dive into Australians attitudes to advertising, awareness of the advertising rules and what issues are of most concern to the...
WFA’s Global Alliance for Responsible Media (GARM) and Ad Net Zero recently released at Cannes Lions Festival of Creativity the first iteration of the Global Media Sustainability Framework. What is it? A series of voluntary industry standards that will allow more...
State of the Market: 2024 mid-year update The mid-year update, presented by AdNews and Meta, charts a wobbly course to the end of 2024, with advertising spend trending down. 30 industry leaders were each asked for their exclusive forecasts, analysis and opinions from...
Cannes 2023: Old-School basics. New-School tech. The south of France served up a heady mix of sun, yachts and inspiring ideas at this year’s Cannes Lions Festival of Creativity. Not surprisingly, AI was the topic on everyone’s lips this year. According to the...
Sustainability is a major global issue. Back in 2021, Sir David Attenborough joined the UK Prime Minister at the UN Security Council telling its 15 members that it is too late to avoid climate change. Marketing for a Better World: How to Effectively Communicate Your...
🔒 | Download the World Federation of Advertiser’s The Future of Data Driven Marketing Report to get the advertisers’ perspective Confused about what the end of cookies & tracking means for digital marketing? Download the World Federation of Advertiser’s The...