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…become CEOs as companies become more customer-centric. From an international perspective, Ms Shackell explains how the role of marketing is expanding to include customer service, innovation and product development. She…
…beautiful constraint.” He references how Virgin America launched in the US against Southwest Airlines, with a limited budget, by turning the interior of an aircraft into a Victoria Secret catwalk….
…brand safety to advertisers. As a member of the WFA’s Global Alliance for Responsible Media (GARM), we can share important insights into what progress is being made in removing harmful…
…that perpetuate in the Australian advertising landscape, spotlighting ongoing social and economic injustices impacting minority and marginalised groups across the community. The overarching strategic intent of the chapter is to…
…How do emerging leaders gain knowledge from the current leaders in the boardroom? How do we ensure our marketing talent gains insight from all industry sectors? How do Australia’s future…
…document: About Planet Pledge The WFA Planet Pledge is designed to highlight new actions that marketing leaders can initiate and champion, thereby playing a distinct role in support of the…
…largest beauty companies Coty. She has been internationally recognised for her work and won countless awards – she will truly be an inspiration for the marketers in the room. Sandra…
…have committed to inspiring action on climate change. The initiative, developed by the World Federation of Advertisers, calls on brands to use their power and influence to help drive change…
…a flying visit to lecture at The Marketing Academy Bootcamp. One of the core strategic pillars of the AANA is to inspire and equip marketers to build strong brands and…