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…data-driven marketing, the WFA encourages advertisers to consider a value- and ethics-led approach which looks at the best outcome for their business as much as their consumers and the broader…
…ensure their agencies and marketing suppliers are adopting and driving sustainable initiatives in line with their own. They used the content from 32 multinational organisations, representing 11 different industry sectors…
…claims and to increase community trust in the claims appearing in advertising”, he said. The Environmental Claims Code has been a part of Australia’s advertising industry’s self-regulatory system since 2009…
…to strategically drive and deliver the nutrition agenda. She is member of the Federal Government’s Healthy Food Partnership Working Group of Industry Best Practice Portion Guide, a voluntary initiative with…
…the return they get from investment in digital advertising via programmatic platforms. These range from basic steps such as asking the right questions through to the more complex process of…
Omnicom Media Group (OMG) is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. OMG includes the full-service…
…Just out now: PWC’s “A checklist for brands that value transparency and disclosure in media”. Download the resource here: PWC has created a checklist for advertisers when traversing the complex…
…sure every marketer will join me and the rest of the AANA in personally thanking him and wish him a long, happy & healthy retirement. Indeed this deserves a celebration…
…of concern for pricing and data ownership. Representing approximately US$ 76 billion in marketing investment – 48 individuals from 37 companies took part in the research and reported that 41%…