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…Federation of Advertiser, of which AANA is a member, has strongly supported the obligations, and has successfully advocated for a number of improvements. The DMA will enter into force twenty…
MARKETING IS A CENTRAL PART OF BUSINESS AT COMMONWEALTH BANK AUSTRALIA In Episode 9 of Marketing Dividends presented by the AANA, Vittoria Shortt, Chief Marketing Officer at Commonwealth Bank…
…it’s actually opening the marketers’ eyes to what’s going on out there and how fast it’s changing,” Ms. Banfield said. Video: Full Episode Video: Episode Highlights Part of the increasing…
SMG Media Futures 2015 Forecast and Key Findings Dianne Richardson, Executive Director Product Analytics & Emerging Capabilities from Starcom is our guest writer and has summarised some of the…
…late to avoid climate change. Marketing for a Better World: How to Effectively Communicate Your Sustainability Efforts. Sustainability is a major global issue. Back in 2021, Sir David Attenborough joined…
…takes this into consideration in making a determination. For example, complaints were received about an outdoor poster for an Iron Maiden concert featuring an image of a black and white…
…Unilever. Planet Pledge signatories make a commitment to: join, and champion, Race to Zero and to encourage your partners to do the same help raise the bar in terms of…
…“We call them target groups … as if we want to shoot them,” he said. “Stop thinking about consumers. Stop thinking about marketers. Stop thinking about advertisers. Start thinking about…
Michael Birkin, Chief Marketing Officer of Acer Inc., speaks to marketers at the 2014 Global Marketer Conference about Marketing to Millenials, and key factors which brands must take into account…