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…their influencer sweep which took place from 23 Jan to 3 Feb this year. So, following the webinar and the issues of concern to the ACCC, what additional steps should…
…month when the World Federation of Advertisers published a framework document for individual markets to follow. Cross Media Audience measurement to become a reality? The marketer’s Holy Grail of media…
…The European Strategy for Data contains the following elements: A legislative act to “strengthen the responsibility of online platforms”, including in the context of vulnerable consumers such as children. A…
…the broader consumer journey. Intention to apply precision marketing techniques by use of data for targeting and optimisation of online campaigns was high amongst advertisers going into the year with…
RESET 2016 RESET is an exciting opportunity to be inspired by leading international speakers primed to disrupt your thinking and equip you to confront your everyday challenges. Now and into…
…Good – AANA Keynotes The Lab Andrew Therkelsen’s presentation at RESET 2023 Cascading sustainability commitments to agencies Global best practice report on suggested ways to cascade your sustainability commitments to…
BUSINESS LEADERS ROUNDTABLE – ORGANISING FOR 2020 Looking forward to the year 2020, many global businesses are asking themselves how to best prepare their organisations to effectively connect with…
…Brown, Director – eBusiness, Strategy & Marketing of Nestlé Oceania A lasting impact of the coronavirus will be a permanent shift to online shopping. While the ‘new normal’ brings many…
Agile small businesses are shining a path for large brands. Social commerce is shaping up to be a massive opportunity for all. How can you benefit from this today? Our…