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…the return they get from investment in digital advertising via programmatic platforms. These range from basic steps such as asking the right questions through to the more complex process of…
…in The Netherlands and New York. In June 2014, EffectiveBrands merged to become Millward Brown Vermeer, WPP’s strategic marketing consultancy. MB Vermeer is the only global marketing consultancy focused on…
In this edition of From the Bench, Nadia Guadagno from law firm Allens provides some insight into trade mark developments and whether 3D shapes can infringe word marks. In this…
Creativity the key to growth for AB InBEV In the world of advertising and marketing, winning a Cannes Lions award is akin to winning an Oscar. It signifies not just…