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…Guinness and Playstation. In 2005 Jonathan spent the summer at Harvard Business School on the Advanced Management Program—an experience that was the turning point in his professional trajectory. In 2006…
…and an expert on Branding, Mark Ritson. Mark is widely acknowledged as one of the world’s best marketing instructors and has worked all over the world on projects ranging from…
…informed input to the review. It is not intended to be prescriptive and any other matters raised will be given due consideration. Download the discussion paper here: AANA Code of…
…influencer advertising. AANA wins the prestigious World Federation of Advertiser’s President’s Award for “Outstanding Leadership in the Marketing Industry” for its Media Contract Guidance Note created with the aim of…
…member, you join a powerful community that work together across our industry to promote & defend advertisers. You also gain access to a member only world class marketing capability program.”…
…communication. As a guide, in 60 minutes you’ll learn: Best practice guidance on the Code of Ethics How the AANA Codes apply to public relations material and user-generated content…
…the AANA) to benefit multi-national advertisers in the WFA membership. This paper provides background and guidance on how media agencies receive income from media vendors in part, but not exclusively…
SELF-REGULATION – WHAT’S AT STAKE This article first appeared in the print edition of AdNews 18 September 2015. Marketers operate in a dynamic, innovative and fast-paced industry that stimulates…
…marketing internationally. The third and last lecture of this series was held in Sydney on October 11th. Thank you to Telstra who hosted the sessions in Sydney. Watch the video…