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…data-driven marketing, the WFA encourages advertisers to consider a value- and ethics-led approach which looks at the best outcome for their business as much as their consumers and the broader…
…into the ingenious campaigns being executed by these world-renowned brands.” What each of these marketers has achieved is incredible and it is well worth a watch of their submission video…
…accommodate the dynamic nature of the advertising industry and particularly the digital supply chain. A special thank you to AANA’s Media Group for all their input to the Framework. Follow…
…number one media group in Australia, we offer unparalleled strength in market, as well as depth of capability and experience to drive leadership and innovation across all media. Omnicom Media…
Ebiquity is the world leader in media investment analysis. We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve…
🔒 | The Media Federation of Australia (MFA) has today released the 2021 MFA Transparency Framework, outlining a set of best-practice principles of transparency for agencies and advertisers to follow….
…to strategically drive and deliver the nutrition agenda. She is member of the Federal Government’s Healthy Food Partnership Working Group of Industry Best Practice Portion Guide, a voluntary initiative with…
…about the “new” Nike. Nike’s ad campaign with Colin Kaepernick told a story about people who fight for what they believe in, “even if it means sacrificing everything.” “Believe in…
…claims and to increase community trust in the claims appearing in advertising”, he said. The Environmental Claims Code has been a part of Australia’s advertising industry’s self-regulatory system since 2009…