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…feeds. With ad blockers growing 40% and ad fraud as high as 20%, who knows if they are even seeing our ads. “These problems occur in all media but they…
…long-term shake-up to faster, lower-cost newsrooms, 20-40% June-quarter ad market declines and why the boom in online shopping is shaking up the media mix to online performance channels. Read the…
On Monday the UK government released its strategy to lower obesity rates in the country. The strategy includes a ban on TV and online adverts for food high in fat,…
(2 min. read) – In an unusual move, Google and YouTube have announced they will ban discretionary food & drinks advertising to users under 18. Discretionary food & drinks ad…
…products & services. Yet amazing agility and innovation was shown by many as they accelerated into online solutions, compressing 5 years of digital adoption into just 8 weeks. Consumers also…
…crisis management. Direct customer relationships will be critical. To adapt, brands need to ensure: they are responsible, community driven and supportive during the crisis; adopt digital transformation and be as…
…marketers. Their ‘ad equity’ metric measures audience attitudes to ads in each environment, along with a diagnoses to understand the impact different platforms have on ads and your brands. Presenter…
RESET is back. Refined. Refreshed. Reset. And Live. 2020 has been the year for brands to master adapting during continuous change, build resilience, and re-strategise to pave the road ahead.…
What marketers can do today. While new solutions are emerging to allow advertisers to track their ad tech supply chain, it still lacks transparency for both advertiser and publisher. Our…