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(2 min. read) – Research from an Australia 2020 report found that 48 per cent of Australians rely on online news or social media as their main source of news,…
…primarily to children must not invoke pester power – that is an appeal to children to urge their parents or carers to buy them a product. Marketers should not encourage…
…the Exposure Draft which will assist in finalising a new Environmental Claims Code. Interested parties have until 5pm on Friday 22 March 2024 to submit their comments. – ENDS –…
…approach to for truthful and not misleading food labelling. The consultation is available online until 28 February 2017. Where to from here? The examples above highlight that it is not…
…just the obvious: any measurement system, model, methodology or concept that relies on inequitable impressions will fail. There are so many flow-on effects from inequitable impressions—for example, an ad’s ability…
…Global Agenda. Here’s what he had to say. Resilience – we need plenty of it We’ve all dealt with pressing challenges – and for some, tragedies – of late: the…
…waiting for the guidance, here are some things brands should be doing immediately to ensure they are not engaging in greenwashing: Review your own material: Are environmental claims being made…
…research found that: consumers can pay up to 18 times more for life insurance purchased through a car dealer, compared to similar term life insurance which provides more cover; consumers…
…3rd party cookie for? The third party cookie underpins the standard model of online media buying, targeting and tracking They provide a tracking mechanism for ad tech measurement such as…