Industry Embraces Strict New Rules – One year on from the launch of the AANA Food & Beverages Code Opinion Piece by Megan McEwin, AANA Director of Policy and Regulatory…
…get from investment in digital advertising via programmatic platforms. These range from basic steps such as asking the right questions through to the more complex process of negotiating individual contract…
…THE REPORT READ THE ENVIRONMENTAL CLAIM CODES Afends Issue: Code of Ethics – Health & Safety Result: IN BREACH This email ad featured a picture of a topless woman wearing…
(2 min. read) – The coronavirus (COVID-19) pandemic is changing community attitudes to advertising content across the world as consumers are becoming more sensitive to scenes that until recently were…
French-owned Havas Media last week acquired Australian independent agency Hyland. But both sides insist it’s not your average deal whereby a holding company swallows an indy. From Napoleon III to…
Friday, 27 November was a day to remember. The marketing industry was able to come together for the first time, in a long time to hear from an incredible line…
…From Mi3 this week: “Most marketers weren’t operating during Australia’s last recession in 1991. Lacking the experience of overseas counterparts, they are slashing spend faster and deeper than markets much…
“I enjoy most children’s advertising for things such as toys, clothing, etc as there’s always a fun aspect to it and it’s youthful and carefree” Overall positive: Australians’ sentiment towards…
…first episode kicks off with Mark Reinke, Suncorp Group’s group executive – customer, data and marketing. The series will also be available in longer format online via the AANA website…