IBM CMO Jodie Sangster, Volvo’s Julie Hutchinson join Deloitte economist and Rob Brittain on Australia’s ad spend black hole From Mi3 this week: Deloitte partner John O’Mahony says advertising and…

Influencer marketing – cowgirls, cowboys, brands, agencies prepare for regulatory scrutiny From Mi3 this week: In a bid to avoid fines of up to 10 per cent of turnover and…

Appocalypse now: How Apple’s iOS tracking cull hits data governance, tech stacks, targeting and the $200bn mobile ad market. From Mi3 this week: In September, Apple will release its iOS…

…Members Member Councils Episode Nine: Peter Jarmain, Head of Marketing and Brand, National Rugby League “Like many marketing functions we will need to become more efficient. We will no doubt…

Danny Bass has been conducting executive leadership offsites for media and agency top brass in recent weeks. From Mi3 this week: Danny Bass has been conducting executive leadership offsites for…

The long-touted move by the TV industry to create VOZ has hit delays and roadblocks. From Mi3 this week: The long-touted move by the TV industry to find its digital…

…got a whole lot tougher. Other points discussed: Invest in yourself. You are responsible for building your own capability Data alone is not enough. Insights from data is where value…

Foxtel’s top brass at Binge are banking on the marketing gurus being right about building brand distinctiveness and using emotion to drive consumer mental availability over rational benefits. From Mi3…