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🔒 | A coalition of 50 EU and US NGOs and consumer associations are calling for a ban on “surveillance-based advertising”. EU and US NGOs call for end to “surveillance-based…
…these are now internet connected. Audiences for content on demand are booming & we are seeing the convergence of linear & connected viewing. But it’s a complicated, fast moving sector.…
…Australia (ACA), the Australian Association of National Advertisers (AANA) and the Media Federation of Australia (MFA). The report reveals the $53 billion economic impact delivered by advertising including: That advertising’s…
…the workplace, media representation, marriage and family life, safety and violence, and control over personal decisions. The findings aim to provide an evidence-based tool for decision-makers, advertisers, and media owners…
What marketers can do today. While new solutions are emerging to allow advertisers to track their ad tech supply chain, it still lacks transparency for both advertiser and publisher. Our…
…and corporate affairs for the brand, Georgina Williams. Williams was speaking on the latest episode of the AANA’s Marketing Dividends, and she explained that the rise of the digital economy…
…relevance to the product or service being advertised.” To date, exploitative has been defined as: “clearly appearing to purposefully debase or abuse a person, or group of persons, for the…
…getting adequate investment for that future orientation.” Shott advocated a test-and-learn approach to innovation, saying it’s important to put innovations out to market to find out what works and doesn’t…
…priorities for 2023 and a commitment that “AANA will be a loud and strong voice for advertisers and marketers in Australia”. Three major initiatives were announced: Early launch of…