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…and open to all industry stakeholders. The forum is central to the AANA’s efforts to build marketer capabilities and enable and equip them with the tools and guidelines to navigate…
…AANA Codes to Ad Standards[1]. You can make a complaint by: Lodging a complaint online at: http://www.adstandards.com.au Writing a letter (and sending via post) to: Ad Standards PO BOX 5110…
…Panel and the advertiser and complainant are advised of the determination. A case report is then published. The original complainant or advertiser/marketer can also ask for a review of the…
…competition for media leads to media deflation. Investor brands can buy more for less, reinforce existing memory structures, and drive sales during the recession. And once it’s over, they’re in…
…to the platforms’ data. ACMA considers that an Australian code should cover misinformation across all types of news and information (including advertising and sponsored content) that: is of a public…
…alcohol advertising. ADVERTISING COUNCIL AUSTRALIA The AANA and Advertising Council Australia come together around issues relevant to the advertising and marketing profession. The Advertising Council Australia supports the AANA self-regulatory…
…to assist consumers to make informed and healthier, food and beverage choices. This article looks at some examples of this trend towards increasing food and beverage labelling regulations in western…
…Turkey, UAE, and UK. For more information on the Unstereotype Alliance, visit www.unstereotypealliance.org. Founding members and allies include: Accenture, Bayer Australia, Coles, Diageo Australia, Facebook Australia, Google Australia, IKEA, IPG,…
…to having the entire portfolio aligned around a common purpose, in a measurable and impactful way.” Here are some principles for best practice: Create an armada of purpose Aziz says…