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…scheme. What is the practical impact for the public? The introduction of the scheme means that a high volume of metadata will be kept about various online activities and communications…
…platforms and the wider ad industry to challenge existing practices and create a safer and fairer online media environment for everyone. In an international response to these issues, WFA members…
…on TV and online before 9pm. The Google policy goes beyond any existing food and beverage advertising policies in the UK and EU which limit such advertising to 16 and…
…Brown, Director – eBusiness, Strategy & Marketing of Nestlé Oceania A lasting impact of the coronavirus will be a permanent shift to online shopping. While the ‘new normal’ brings many…
…the broader consumer journey. Intention to apply precision marketing techniques by use of data for targeting and optimisation of online campaigns was high amongst advertisers going into the year with…
…one of the 52 respondents reported that they were “very satisfied” with their current capabilities in eCommerce, and many are looking for inspiration from sources as diverse as online retailers…
RESET is back. Refined. Refreshed. Reset. And Live. 2020 has been the year for brands to master adapting during continuous change, build resilience, and re-strategise to pave the road ahead….
…advertisers remain wary about investing more in online programmatic buying. Some have stepped back altogether. So what can marketers do today? How can you regain control and gain visibility of…
…include a number of Covid-safe networking opportunities and a sit-down lunch with drinks included for our live event. ► Live Streaming with exclusive online only content Can’t make it on…