…implementing systems which quarantine databases that contain personal information from those that don’t. Finally, the AAT considered whether the IP address allocated to Mr Grubb’s mobile device could be characterised…
…comply and understand all the new rules. This session is open to everyone and we encourage all marketers and their advertising compliance teams to attend. The new AANA Food &…
…The evolved definition of advertising and marketing communication makes it clear that the AANA Codes apply to consumer public relations communication. Rather than listing all types of marketing that could…
…“pro-anorexia” and leading to “young impressionable people” thinking the “unrealistic and unhealthy models are what people should look like.” The Community Panel believed that whilst it could not judge whether…
…content on social media platforms, and we are focused on solutions that ensure that bad actors have as little access to advertiser funding as possible.” AANA joins the WFA in…
SUNCORP’S MARK REINKE EXPLAINS WHAT SHAREHOLDERS WANT FROM MARKETING Suncorp’s marketing chief Mark Reinke says marketers must put themselves in the shoes of the shareholders to understand demands for…
…too complicated now. But we can facilitate a process of collaboration that brings together all the other parts of the business. That will create something that the customers will value.”…
…founder of BBH, didn’t pull his punches addressing the audience of marketing big guns at the Global Marketer Conference. “They think what we [advertisers] do is getting worse,” he said,…
…including Futurist Richard Watson and a 90-minute chat with Sir Martin Sorrell. The feedback from all the participants has been outstanding. On every measure the trip proved to be an…