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…be aware that the community is increasingly concerned that any claim about an environmental benefit be well substantiated. Check out all the latest decisions from the Ad Standards Community Panel…
In “From the Bench”, we take a look at cases or legislation that impact advertising and marketing communication. In this edition Michael Park, Partner and Jamie Griffin, Senior Associate at…
…first, the real key is people – both consumers and staff respond and grow with a personalised, focused and emotional connection. What does that all mean in practice? Consumers are…
…one of the 52 respondents reported that they were “very satisfied” with their current capabilities in eCommerce, and many are looking for inspiration from sources as diverse as online retailers…
…analyses billions of ad impressions throughout the world and shows that more than half of all ads served in Australia were not viewable, according to the US’s Media Rating Councils’…
…mind that advertising an offer and failing to disclose that it is limited is technically misleading and deceptive conduct. If a company knowingly makes an offer that it cannot fulfill,…
…Councils Episode Five: Jeremy Nicholas, Chief Marketing Officer of Telstra “You can say all the things you want about caring for your customers, and how we are all in this…
AD|Watch update – March 2020 In every Inspire, AANA brings you rulings from the Ad Standards Community Panel to see the AANA Codes in Action – what’s in breach, what’s…
…material will remain unchanged. A review of the exclusion allows industry to promote a proactive self-regulatory improvement with little practical burden, whilst providing guidance to the ASB on what material…