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…in all the complex areas that now affect the role. Marketers typically have responsibilities ranging across an average of nine distinct areas, from marketing strategy (79%) through to data ethics…
…flexibility. Recognise that media agencies and media owners are cashflow sensitive businesses too. Relevancy and tonal fit to changed consumer sentiment & behaviour is critical at this point in the…
…regulatory framework aimed at gate-keeping platforms with significant network effects. To “address any undue existing hurdles hindering data sharing” between digital platforms and other businesses. A review of the existing…
…Brown, Director – eBusiness, Strategy & Marketing of Nestlé Oceania A lasting impact of the coronavirus will be a permanent shift to online shopping. While the ‘new normal’ brings many…
…global economic activity. There is growing uncertainty from individuals about how their personal information is being used. The 2020 ACAP (Australian Community Attitudes to Privacy) survey results showed that 92…
…late 1990s, is to speak at the AANA conference in October. Lewinsky spoke at Cannes in 2015 and was one of the surprise highlights for many in the industry. She…
…business but the forces shaping our business are global. We’re working with partners in the US looking at the psychology behind how people are now differently attached to money, particularly…
Enabling Powerful Learning Experiences AANA Capability Programs deliver business growth for our members through stronger brands and upskilled people The AANA’s Dynamic Marketing Program is a unique, best-in-class online ‘virtual…
…a nutrition criteria that advertisers have to apply when placing food and drinks ads. The change applies to all advertising on YouTube and throughout the Google Display Network in the…