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…preeminent 21st Century SuperBrandMarketing organization. I have no idea how I will do it. But that’s really the best part about it. We get to invent a whole new playbook.”…
…Media Futures Survey with panel discussions. Joining the panel was Dr Karen Nelson-Field, a global authority in digital advertising and media strategy and author of the best-seller Viral Marketing: The…
…will articulate world’s best practice standards against which it can be measured and administered. The purpose of this discussion paper is to promote dialogue with all stakeholders and to stimulate…
…to equip members’ teams with best-practice marketing skills to help drive business growth through the power of their brands. 2018: AANA celebrates 90 years Seeking to reflect community expectations on…
…the advertising industry.” Wayne Gabriel General Manager, Toyota Motor Corporation Australia “The AANA allows you to be a part of a fantastic and well respected group of Australia’s best advertisers….
WFA Advice on Obtaining Transparency and Return of Media Income The World Federation of Advertisers (WFA) creates guidelines and best practice papers together with their national advertiser associations (like…
…human behaviour – and key to successful advertising. ‘Copying is what we do best. Encouraging people to see what others are doing and making something seem popular is more important…
…running. Highly addictive mobile game Fruit Ninja, McDonald’s McCafe and U by Kotex are finalists in the category celebrating some of the best Australian-conceived products or services that have achieved…
…Marketing to Millenials – Transforming & Understanding COLIN CURRIE The China Challenge MICHELLE FROAH Driving Brand Differentiation through Diversity SIR JOHN HEGARTY Is this the Best Time…