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…customer, data and marketing. A longer format version of the show will be hosted online on the AANA website and YouTube channel. AANA is working with MEC Global to create…
…ad spend of more than $40 billion globally including alcohol, automotive, financial services, FMCG, healthcare, luxury and technology sectors. Eighty-one percent have global responsibility for media, while 17% have responsibility…
…how to address any of your viewability concerns. Currently many online ads served are not viewable because they appear below the fold on the webpage, or because it takes too…
…millennials. We’re working in Spain on how online reputation translates to offline behaviour. We’re looking at the UK to see how financial services businesses have been able to completely re-platform…
…people from non-English speaking backgrounds. An ad was recently found to be discriminatory on the basis of age. An online ad by a real estate agent had the slogan “don’t…
…free-to-air TV experiencing unprecedented audience declines this year to date. The launch and rapid growth of streaming video-on-demand services such as Netflix has contributed to this trend, with an estimated…
…creator of a fitness empire. Her company, Inspire by Sophie Guidolin Pty Ltd, owns the registered trade mark for the words ‘The Bod’ for physical health and education services. Rachael…
…The European Strategy for Data contains the following elements: A legislative act to “strengthen the responsibility of online platforms”, including in the context of vulnerable consumers such as children. A…
…Sentiment Index conducted by IPSOS. Reason for concern continues to revolve around misleading content, high frequency, gambling ads and targeting children as well as increasing sexual content. Online continues to…