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AANA STRENGTHENS BOARD WITH TWO NEW MEMBERS The AANA last week announced that Matt Tapper was re-elected Chair of the AANA Board for a second term, at its AGM….
…implementation of the Strategic Plan and the Self-Regulatory Agenda. AANA’s Marketing Communications Council is designed to: Achieve a collective voice and position for advertisers of the key issues covered by…
AANA’s RESET line-up covers the issues that matter most to marketers. Final RESET Speakers Revealed.
…AM, Executive Director, The Demographics Group Topic: The customer of the future: savvier, flexier, lifestyle obsessed. UKONWA OJO, Former CMO, Amazon Prime Video Topic: Only the brave. Only the humble….
…of reviewing the Media Agency Contract and invites participation and input from advertisers, media agencies and related industry participants. The initial round of input & consultation is open now and…
…Review, the Journal of Advertising, and the Journal of Consumer Research. He was the recipient of the Ferber Award in 2000, one of the most prestigious prizes in Marketing, for…
…the GDPR requires. With the input of the World Federation of Advertisers, here are the Top 5 things you should be aware of when dealing with the GDPR. …
Barbie Fever: How Warner Bros. Crafted the Marketing Campaign of the Year/Decade! In 2023, the world was swept into Barbie fever. In anticipation of the release of the Barbie Movie,…
…marketing and the other by emotional creative that connects with potential customers to build a positive brand experience. Hurman mentions Dr Grace Kite of econometrics company Magic Numbers, who studied…
…on their expectations of the industry in terms of delivering programmatic advertising supply chain transparency. Megan McEwin, our Director of Policy and Regulatory Affairs, is joining the ACCC’s Morag Bond,…