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Karen Blackett OBE Chief Executive Officer, MediaCom UK Karen has been in media for 20 years, currently running the largest media agency in the UK, MediaCom. In her role as…
…media strategy, advertising sales and account management. These are the early days of the digital revolution. Spurred by the growth of mobile, internet use is on the rise worldwide. Over…
…presented by the AANA, Vittoria Shortt said a sign of marketing’s growing corporate value is the fact that marketers are increasingly sitting on the leadership teams of the business at…
…the best basketball player in the world, that we could be the best baseball player in the world,” Law said. “They think they can do both and it’s bullshit.” Law…
…at something that they don’t fully comprehend. The current YouTube scandal we have at the moment, has given these marketers permission to pull back and say ‘maybe they don’t know…
…Meta, and OMG. 28 Feb. 24 | For immediate release The Australian Association of National Advertisers (AANA), in collaboration with Omnicom Media Group (OMG), today held a Marketing Masterclass on…
…audit into the actual cost of AdTech to the media budget. The study commissioned by the UK’s advertisers’ association, ISBA, and carried out by PwC UK was released on May…
…way responsible for the boat being overloaded and sinking. Catherine Bowe from Meta hit back; “The onus is on us, the advertisers to confront the undeniable truth. Advertising has caused…
…the system should work. Global advertisers joined advertiser industry associations from around the world (including the AANA) and worked with media agencies, measurement companies, the digital platforms, major broadcasters &…