…looking more closely at environmental claims. The ground in shifting and it is time for a comprehensive review of the Environmental Claims Code to make sure it reflects community standards…
…supply chain. A special thank you to AANA’s Media Group for all their input to the Framework. Follow the link below to read the updated Transparency Framework. VIEW IT HERE…
Four weeks into the pandemic crisis: what the latest SMI media spend data told us and what it means for marketers. Our People Our Story Our Members Member Councils The…
…will continue to conduct research to improve the consumer ad experience. Read more about the research and standard here. The Coalition for Better Ads, which brings together key industry stakeholders…
…Why B2B (and B2C) marketers need to rethink behavioural economics to snap back to innovation, growth Behavioural science is the trojan horse marketers need to get psychology back into business…
…Martin Sorrell was ousted in 2018 and is now at the top of the $US2.1bn challenger to Accenture, the big consulting firms and global marketing services holding company giants and…
…we may all soon be working for the tech platforms This week on Mi3: IPG Mediabrands global Brand Safety Officer: If regulators don’t get to grips with data, we will…
…with plans to put themselves at the center of people’s experiences if they want to make it to 2030. To download the full report, please enter your contact details below:…
…and can be promoted to children. Join us for a one-hour online session to learn more about the new Code and how to comply. We encourage all marketers and their…