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…the AANA) to benefit multi-national advertisers in the WFA membership. This paper provides background and guidance on how media agencies receive income from media vendors in part, but not exclusively…
…from the new programmatic landscape. The guidance highlights key steps that Advertisers can take to improve the return they get from investment in digital advertising via programmatic platforms. These range…
…member, you join a powerful community that work together across our industry to promote & defend advertisers. You also gain access to a member only world class marketing capability program.”…
…AANA has announced Marcus Foley, the CoFounder of digital creative agency, Tommy, as the final speaker for its RESET event on Tuesday September 17th 2019. Click here to read more….
…20% of all the emojis used in the UK in 2015, and 17% of those in the US: a sharp rise from 4% and 9% respectively in 2014. Read more….
The experiences of communications and marketing leaders reviewed in this report by Ebiquity show that marketing and communications functions must commit to a clear and consistent set of principles for…
…created a powerful growth model within Mars. The application of this model has sharpened Mars’ global brand strategies. It is fuelling a rapid transfer of broad business solutions that has…
Carolyn Everson, Vice President of Global Marketing Solutions at Facebook In this presentation, Carolyn explored the challenges and opportunities of the digital era for people, businesses and marketers worldwide. View…
Code of Ethics Review Code of Ethics Review AANA discussion paper for public comment September 2019 Click here to read….