…everything we do. This incredible speaker line-up are trailblazers and change-makers. This is thought leadership at its finest.” The full speaker line-up of local and international speakers are: BERNARD SALT…
Karen Blackett OBE Chief Executive Officer, MediaCom UK Karen has been in media for 20 years, currently running the largest media agency in the UK, MediaCom. In her role as…
…perspective; the complexity of the storyline; the visuals and language used; the age of the actors or characters; and the nature of the call to action. Last Christmas a major…
…policy framework on digital services. A review of “the importance of data in the digital economy. A legislative framework for data governance. More info: View the European Union Commission Initiatives…
…Voice for 2024 In 2024, AANA plans to intensify its advocacy on behalf of its members, especially in response to growing regulatory pressures across various sectors. Key initiatives include: Release…
…link. Take a look. It promises a full year of in person and virtual activities. Highlights include Our successful capability program, offering the Brand Masters Program live in Sydney and…
…our industry has been doing for 50 years now feels remote and inauthentic. It’s time to invert the model and create marketing that lives in the culture of emergent media….
…priorities for 2023 and a commitment that “AANA will be a loud and strong voice for advertisers and marketers in Australia”. Three major initiatives were announced: Early launch of…
…to reduce the number of annoying ads shown during short-form video (less than eight minutes long) content in desktop, mobile web, and in-app environments. In its consumer research involving nearly…
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