Ambient Commerce: Designing for the Human and the Machine What you need to know: The near-term future is not fully agentic commerce. It is ambient commerce. AI will reshape decision preparation, not replace human decision-making. Discovery remains...
WFA strategic partners predict what to watch in 2026 Capability takes over as No. 1 growth lever Matt Wardle, Head of Capability, North America, Oxford SM 2025 was the year of structural changes, from Unilever’s global overhaul to the Kimberly-Clark acquisition...
State of the Nation: 2026 Will Be Defined by unspectacular growth, inflationary pressures and productivity. This week, Australian Association of National Advertisers (AANA), Interactive Advertising Bureau Australia (IAB) and Media Federation of Australia (MFA)...
AI in Advertising: Key Insights from David Jones at CMO Connect Sydney Josh Faulks sat down with David Jones, Founder & CEO of The Brandtech Group just before our latest CMO Connect in Sydney. You can listen to the 3-minute Q&A below, if you're short on time,...
Yep, that’s what we debated at Advertising Week. With a clear conscience, ask yourself when was the last time you bought something you wanted but didn’t need? Did advertising cause the climate Crisis? Yep, that’s what we debated at Advertising Week. “With a clear...
Thomas Kolster's Goodvertising: Transforming Brands for a Better World In today's fast-paced world, advertising has the power to do more than just sell products or services. It has the potential to inspire positive change, challenge societal norms, and ultimately...
The Concept of Future Demand Metrics matter to business. They help establish effectiveness and performance benchmarks. With budgets under scrutiny, there is pressure on marketers to demonstrate immediate results from advertising but also safeguard their brand for the...
‘CMO’s Talking Over Each Other’ AANA CEO, Josh Faulks, hosted a panel at Cannes in Cairns last week titled "CMO's Talking Over Each Other – can creativity and results coexist in peaceful harmony," the session brought together a rockstar marketing panel that delved...
The topic of the 'conscious consumers' was a key focus of several keynote speakers at RESET 2023. Industry experts shared valuable insights on how brands can adapt to this change, with Bernard Salt stating that “this is the rise of ethical customers; these are...
Like many of you we have heard a lot of ChatGPT lately. So, we wanted to investigate what all the fuss was about. ChatGPT – what’s all this noise about? We asked ChatGPT. Like many of you we have heard a lot of ChatGPT lately. So, we wanted to investigate what all the...
Where they have the funds available, brands should continue to invest in advertising. Media deflation resulting from reduced competition means their media spend becomes both more efficient and more effective Navigating inflation and the threat of recession Article...
Activista LA are no stranger to creating advertising for social change. As the creators of the number one ad ever watched on YouTube with Dove Real Beauty Sketches, their work is thought-provoking and inspires action and activism. Creating Acts, Not Ads. How to think...