If you have a complaint about an advertisement please contact Ad Standards
If you have a complaint about an advertisement please contact Ad Standards

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Top 10 Tips on how to navigate the crisis management phase of this pandemic

…be on ‘serving and not selling.’ This is a great opportunity to build brand trust because, in a recession, familiar and trusted brands will win. Marketers are now focusing on…

Social platforms vs social responsibility?

…consumer blowback and 70% of advertisers surveyed by WFA consider brand safety a serious or very serious problem. Stephan Loerke, CEO of WFA, said: “Advertisers and their agencies are extremely…

Mandatory data breach notification scheme – what’s in store for 2016?

…terms of monitoring and compliance, and the potential indirect costs of negative publicity following a data breach. The exposure draft is open for public comment until 4 March 2016. It’s…

Are you ready to RESET?

…to move forward as Australians learn to live with the COVID-19 virus. Never has there been a better time for the industry to come together to connect, think big and

Viewability – what marketers need to know

…opportunity to be seen. In Australia 55 percent of placements in Australia never come into view and yet are paid for by the advertiser. Some publishers provide extra placements to…

CODE CRUX – Right ad, wrong audience?

…service and given J and M ratings allowing the trailers to be aired between 7:30 pm and 6 am. The advertiser wanted to target a certain age group and selected…

AANA’s Code of Ethics Review

…expectations The AANA is committed to upholding advertising standards in line with prevailing community sentiment and has commenced a review of the Code of Ethics, the governing code for all…

GLOBAL MARKETING LEADERS SYDNEY BOUND FOR THE AANA’S RESET 2015 CONFERENCE HELD OCTOBER 28

…art exhibition ‘Nomads’ comprising of photography, painting and animation at renowned London gallery, Riflemaker.   Three more speakers will be announced shortly. Registration for RESET is now open at https://aana.com.au/reset/….

Code Crux: AANA Code for Marketing & Advertising Communications to Children

In each edition of Code Crux we’ll take a look at a provision of the AANA Codes and shine a light on the key principles. Christmas is coming…and it’s peak…