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…both in Australia and abroad they are an independent not-for-profit organisation that provides an open forum for the promotion and exploration of ethical questions with individuals and Corporates. They are…
…in terms of brand safety by asking the following questions: How safe is the platform for consumers? How safe is the platform for advertisers? How effective is the platform enforcing…
…Australian market, having seen the strategies here that we can bring back”Andre Reich, General Manager Apparel Kmart, and “this exchange provided the most impactful and relevant content for marketing leaders…
…could well follow. It’s likely to trigger oceans of sweat and tears for brands and marketers throughout the mobile marketing and app supply chain – and comes just as Covid-19…
…is administrated by the Advertising Standards Bureau. Getting to the Tooth in Advertising The ASB recently resolved a complaint by Colgate Palmolive relating to two TVCs and YouTube ads by…
…Officer http://chiefdisruptionofficer.com Dr Karen Nelson-Field, Director Centre for Digital Video Intelligence Starcom Mediavest Group CEO Chris Nolan moderated the panel and National Strategy Director Chris Vance presented the report findings….
…all end up working for Facebook and Google Australian Joshua Lowcock is Chief Digital and Innovation Officer at UM in the US and UM’s Global Brand Safety Officer. Based in…
…Full Video Highlights As many telco and service businesses shift towards digital marketing and data rich, high-frequency engagements with customers, Barlas says: “It is still about the brand…
…and Ogilvy UK vice chairman, Rory Sutherland. “One of the key pillars of the AANA is to inspire and equip our member CMOs to build better brands and stronger businesses….