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Ebiquity

…decisions and improve business outcomes. We are a data-driven solutions company helping brand owners drive efficiency and effectiveness from their media spend, eliminating wastage and creating value. We provide analysis…

New video ad standards to stop driving consumers crazy

…to reduce the number of annoying ads shown during short-form video (less than eight minutes long) content in desktop, mobile web, and in-app environments. In its consumer research involving nearly…

2018 Starcom Media Futures | SYDNEY

2018 Starcom Media Futures | SYDNEY   STARCOM MEDIA FUTURES 2018: FROM CHANNEL TO EXPERIENCE Starcom and the AANA hosted an insightful presentation of findings from the 2018 Starcom Media…

2018 Starcom Media Futures | MELBOURNE

2018 Starcom Media Futures | MELBOURNE   STARCOM MEDIA FUTURES 2018: FROM CHANNEL TO EXPERIENCE Starcom and the AANA hosted an insightful presentation of findings from the 2018 Starcom Media…

SMG MEDIA FUTURES HALF-YEARLY REPORT

…update in Brisbane followed by a panel discussion on the critical issues. The session was moderated by Chris Nolan, Chief Executive Officer Starcom MediaVest Group. Keep an eye out for

IPG Mediabrands global Brand Safety Officer on CSR and data

…all end up working for Facebook and Google Australian Joshua Lowcock is Chief Digital and Innovation Officer at UM in the US and UM’s Global Brand Safety Officer. Based in…

AANA TAKES AUSSIE MARKETERS TO UK ON KNOWLEDGE EXCHANGE PROGRAM

and Ogilvy UK vice chairman, Rory Sutherland. “One of the key pillars of the AANA is to inspire and equip our member CMOs to build better brands and stronger businesses….

How creativity and creative production doesn’t need to be compromised

…Toby Harrison, Chief Strategy Officer, Ogilvy Suzanne Morrison, CEO, Wanderlust Products and former CMO, Mars Wrigley Assets: Download slides from Justin Ricketts, Hogarth Download slides from Toby Harrison, Ogilvy  …

MARKETING CHAMPIONED BY CEO OF KIMBERLY-CLARK ANZ

MARKETING CHAMPIONED BY CEO OF KIMBERLY-CLARK ANZ   In Episode 8 of Marketing Dividends presented by the AANA, Anastasia Barlas, Kimberly-Clark’s Marketing Director – Australia/New Zealand, says having a CEO…