AANA ANNOUNCES INDUSTRY EVENT TO HELP ADVERTISERS ACHIEVE TRANSPARENCY AND EFFECTIVENESS   The AANA today announced an event to build on its commitment to provide capability […]

TOURISM AUSTRALIA MARKETING DELIVERING FOR THE ECONOMY   AANA presents the latest episode of Marketing Dividends featuring Lisa Ronson, Chief Marketing Officer at Tourism Australia, in […]

AANA WELCOMES NEW EVIDENCE OF ADVERTISING’S ROLE IN THE ECONOMY   The Australian Association of National Advertisers (AANA) today said that a report published by the […]

KEEPING AHEAD OF AN INCREASINGLY CHANGING MARKETING ENVIRONMENT   AANA presents the latest episode of Marketing Dividends featuring Mark Reinke, Chief Customer Experience Officer at Suncorp, […]

AANA STRENGTHENS BOARD WITH TWO NEW MEMBERS   The AANA last week announced that Matt Tapper was re-elected Chair of the AANA Board for a second […]

ADVERTISING MUST BE CLEARLY DISTINGUISHABLE TO CONSUMERS   The AANA today confirmed that the over-arching AANA Code of Ethics, willevolve tocontain an explicit requirement that advertising […]

THE EVOLUTION OF THE CHALLENGER BRAND   AANA presents the latest episode of Marketing Dividends featuring Adam Morgan, founder of international strategic brand consultancy, eatbigfish, who […]

AANA RELEASES GUIDELINES FOR ACHIEVING MEDIA TRANSPARENCY   The AANA today released two documents, the AANA Media Contract Template and the AANA Media Contract Guidance Notes […]