ADVERTISING MUST BE CLEARLY DISTINGUISHABLE TO CONSUMERS   The AANA today confirmed that the over-arching AANA Code of Ethics, willevolve tocontain an explicit requirement that advertising […]

THE EVOLUTION OF THE CHALLENGER BRAND   AANA presents the latest episode of Marketing Dividends featuring Adam Morgan, founder of international strategic brand consultancy, eatbigfish, who […]

REACHING NEW AUDIENCES AS A LUXURY BRAND   The AANA presents the latest episode of Marketing Dividends which features Adrian Weimers, Lexus Corporate Manager, who discusses luxury car marketing and how […]

MARKETING’S CONTRIBUTION TO A RETAIL TURNAROUND   The show welcomed Michele Teague, General Manager of Marketing at Kmart, to discuss the evolving role of marketing in […]

THINK LIKE A CHALLENGER, ACT LIKE A LEADER   Marketing Dividends presented by AANA is airing this week for its second show on SKY NEWS BUSINESS, […]

MARKETERS SAY INNOVATION MUST BE ON THE BOARD AGENDA   Marketing Dividends presented by AANA is airing this week on SKY NEWS BUSINESS, Australia’s only 24-hour […]

MARKETING CHIEFS ADVOCATE INNOVATION ON THE BOARD AGENDA   First in the new series of AANA’s Marketing Dividends program sees CommBank CMO and Virgin Mobile’s local […]

AANA’S AWARD WINNING MARKETING DIVIDENDS RETURNS TO SKY NEWS BUSINESS   The Australian Association of National Advertisers (AANA) today announced that Marketing Dividends presented by AANA […]