If you have a complaint about an advertisement please contact Ad Standards
If you have a complaint about an advertisement please contact Ad Standards

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News & Resources

The latest in marketing research and knowledge

The Hack

The Hack – the latest in marketing research and knowledge

Influencer marketing under the spotlight but marketers can easily protect themselves. After the updated AANA’s Code of Ethics took effect in February social influencer marketing has […]
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The Hack article on ASI tracker
Trust in advertising increases significantly during the pandemic The AANA/IPSOS Advertising Sentiment Index (ASI) shows that the Australian community’s trust in advertising increased across the 12 […]
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(3 min. read) – In its response to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Inquiry, the Australian Government committed to a review of […]

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(3 min. read) - The review has come about as a consequence of the Government’s response to the ACCC’s Digital Platforms Inquiry. Australia’s Attorney General has […]
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(3 min. read) – The marketer’s Holy Grail of media audience measurement, a de-duplicated measure of reach & frequency applicable across all media channels took a […]

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(2 min. read) – A series of Calvin Klein online underwear images have been found in breach of the AANA’s Health & Safety rules on Body […]

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(2 min. read) – In a stark warning to Australia, Google has announced that they will be raising the price of advertising in the UK, Austria […]

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(2 min. read) – Agile, small businesses are shining a path for large brands. Social commerce is shaping up to be a massive opportunity for all.

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(2 min. read) – The coronavirus (COVID-19) pandemic is changing community attitudes to advertising content across the world as consumers are becoming more sensitive to scenes […]

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(2 min. read) – In an unusual move, Google and YouTube have announced they will ban discretionary food & drinks advertising to users under 18.

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(2 min. read) – Half of Aussie Marketers waiting for better times before committing budget and shift to online set to accelerate.

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(2 min. read) – Marketers back in Power! No other function is better positioned to understand the customer in this changed world.

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(2 min. read) – Many advertisers are pulling their ads from social media platforms as a result of concerns about policies on hate speech.

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(2 min. read) – Research from an Australia 2020 report found that 48 per cent of Australians rely on online news or social media as their […]

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(2 min. read) – The count-down to the demise of the third party cookie is well on the way as Google announced earlier this year that […]

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(3 min. read) – The spotlight remains firmly on transparency in the advertising tech space as the ACCC’s Ad Tech Inquiry investigates whether market participants have […]

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In May the AANA announced a formal review of the Food & Beverages Advertising Code (F&B Code), which governs food and non-alcoholic beverage advertising in Australia, […]

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The AANA asked the community what standards they expect from advertising and over 170 submissions were received from […]

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A new study by the WFA has highlighted the need to look beyond the cult of the CMO as the person with ultimate wisdom in all […]

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“I enjoy most children’s advertising for things such as toys, clothing, etc as there’s always a fun aspect to it and it’s youthful and carefree”

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Since mid-March, marketers have faced unprecedented business circumstances. Even for those who have experienced […]

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