If you have a complaint about an advertisement please contact Ad Standards
If you have a complaint about an advertisement please contact Ad Standards

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News & Resources

The latest in marketing research and knowledge

The Hack

The Hack – the latest in marketing research and knowledge

Advertising Sentiment Index
Trust in advertising increases significantly during the pandemic The AANA/IPSOS Advertising Sentiment Index (ASI) shows that the Australian community’s trust in advertising increased across the 12 […]
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(3 min. read) – In its response to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Inquiry, the Australian Government committed to a review of […]

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(3 min. read) - The review has come about as a consequence of the Government’s response to the ACCC’s Digital Platforms Inquiry. Australia’s Attorney General has […]
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(3 min. read) – The marketer’s Holy Grail of media audience measurement, a de-duplicated measure of reach & frequency applicable across all media channels took a […]

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(2 min. read) – A series of Calvin Klein online underwear images have been found in breach of the AANA’s Health & Safety rules on Body […]

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(2 min. read) – In a stark warning to Australia, Google has announced that they will be raising the price of advertising in the UK, Austria […]

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(2 min. read) – Agile, small businesses are shining a path for large brands. Social commerce is shaping up to be a massive opportunity for all.

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(2 min. read) – The coronavirus (COVID-19) pandemic is changing community attitudes to advertising content across the world as consumers are becoming more sensitive to scenes […]

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(2 min. read) – In an unusual move, Google and YouTube have announced they will ban discretionary food & drinks advertising to users under 18.

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(2 min. read) – Half of Aussie Marketers waiting for better times before committing budget and shift to online set to accelerate.

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(2 min. read) – Marketers back in Power! No other function is better positioned to understand the customer in this changed world.

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(2 min. read) – Many advertisers are pulling their ads from social media platforms as a result of concerns about policies on hate speech.

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(2 min. read) – Research from an Australia 2020 report found that 48 per cent of Australians rely on online news or social media as their […]

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(2 min. read) – The count-down to the demise of the third party cookie is well on the way as Google announced earlier this year that […]

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(3 min. read) – The spotlight remains firmly on transparency in the advertising tech space as the ACCC’s Ad Tech Inquiry investigates whether market participants have […]

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In May the AANA announced a formal review of the Food & Beverages Advertising Code (F&B Code), which governs food and non-alcoholic beverage advertising in Australia, […]

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The AANA asked the community what standards they expect from advertising and over 170 submissions were received from […]

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A new study by the WFA has highlighted the need to look beyond the cult of the CMO as the person with ultimate wisdom in all […]

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“I enjoy most children’s advertising for things such as toys, clothing, etc as there’s always a fun aspect to it and it’s youthful and carefree”

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Since mid-March, marketers have faced unprecedented business circumstances. Even for those who have experienced […]

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